My hometown is Dalton, GA. I was thinking of using the carpet industry(Shaw or Mohawk Industries) or Chickfila. I would be fine with whichever topic the writer chooses. Imagine you’re the owner of a business that’s doing well in your hometown. It’s time to expand and you choose
Europe. Create a presentation addressing the below topics:
1. Pick a real business from your hometown and explain why this business is worthy of the expansion.
2. Which country will you penetrate (France, Italy, Netherlands, Greece)? Why? How? Make sure to mention
your entry mode (exporting, franchising, etc.)
3. Which strategy will you use? Global standardization, localization, etc. Why?
4. How will you manage your supply chain and what will it look like?
5. What economic, political, social, legal considerations do you need to take into account? PESTLE analysis.
The project should be about 10-15 pages long, double-spaced, size 12 font, and include a list of references.