Overview A project proposal in graphic design summarizes the purpose and require

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Overview A project proposal in graphic design summarizes the purpose and requirements of the project and outlines the scope of work, milestones, pricing, and other details. This helps set and manage expectations and establishes a clear process for completing the project. In this course, you will create a complete personal brand and self-promotion package, including your portfolio page, logo, and resume, as well as a portfolio site to host these design artifacts. This is an example of a graphic design project where you are the client. You have already started working on some components by choosing design artifacts for your portfolio page. In this activity, you will draft a proposal for creating your personal brand identity package, including your complete portfolio page and portfolio site. The work you do in this activity will be useful in completing Project One. Directions Complete the template linked in the What to Submit section to write a project proposal that includes an executive summary, your scope of work, and your design process for creating your personal brand identity package. Specifically, you must address the following rubric criteria: Write an executive summary that describes your personal brand identity package and portfolio requirements. Identify the components you will include in the personal brand identity package. Describe the purpose of your portfolio site, including your target audience. Determine the types of design artifacts your portfolio page will include. For example, you can choose print or digital design artifacts and design artifacts that align with your areas of interest and expertise. Identify the design skills your portfolio page needs to highlight. Define the scope of work to develop components of your personal brand. Explain the project goals for creating your personal brand. Identify brand components to form a personal brand identity package. Describe the scope involved in demonstrating a range of diverse, exemplary works. Define the scope involved in applying brand components to the professional portfolio site. Identify the personal brand components you will need to create for your personal brand identity package and portfolio site. Note any components you may have begun creating as part of a different course or personal project. Analyze the current trends in the graphic design industry, including portfolio design and presentation techniques. You can use the resources linked in the Supporting Materials section below to start your research. Evaluate existing graphic design portfolios to determine the most popular and effective trends and techniques. Share the link to one portfolio you like and discuss which aspects of the portfolio appeal to you. Identify the trends and techniques you will use to build your personal brand identity and portfolio. Provide a high-level summary of the design process for the personal brand identity package, portfolio page, and portfolio site. Determine the tasks you will need to complete for creating your package, portfolio page, and portfolio site. Identify appropriate tools to complete the work. What to Submit Using the Project Proposal Template, create your project proposal and submit it for grading. Sources should be cited according to MLA style. Supporting Material The following resources will support your work in this assignment. Website: Explore the World’s Leading Design Portfolios https://dribbble.com/shots/popular You can use this website to explore portfolios and designs created by various design professionals. Website: Graphic Design https://www.behance.net/galleries/graphic-design You can explore this website by Adobe to review various types of graphic design work, such as logos, posters, branding, and so on. You may be asked to sign in to your SNHU Adobe account.

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