Type: Operations design analysis and evaluation Format: Oral presentation Chosen

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Type: Operations design analysis and evaluation
Format: Oral presentation
Chosen Organization: GO Transit (Metrolinx)
Task
Acting as an operations executive, you will critically analyse and evaluate the operations strategy of GO TRANSIT. The aim is to re-think and shape operations strategy to be the central driver towards achieving competitive advantage.
Present your operations strategy analysis using a PowerPoint and oral presentation, outlining your new vision and improvement path to your operations team.
Some of the biggest names in the service and manufacturing sectors (e.g., Ikea, Amazon, McDonald’s, Zara, Apple, Uber) have gained a competitive advantage based on their operations excellence. Of course, if we consider the operations as a significant means of gaining or maintaining competitiveness, then the inverse is also true. The lack of a clear operations strategy, or failure to link it to the overall strategy, could lead to the collapse of a company.
Accordingly, operations executives are invited to step back from their day-to-day routines and re-think how to incorporate multiple perspectives and design operations strategy in order to turn the operations into a source of competitive advantage.
You are expected to act as an operations executive and critically analyse and evaluate the operations strategy of GO Transit.
Plese note that we do not want you to provide any recommendations on how the vision or improvement path can be achieved.
Procedure
Your oral presentation needs to address the following requirements, and the slide deck should augment the presentation:
Provide contextual information relevant to the operations of your selected organisation- GO TRANSIT.
Use Four Vs to introduce the company (GO Transit) after industry and context.
Identify the current stage of operations contribution to the organisation’s success using the Hayes and Wheelwright Four Stage model. You need to justify it based on the characteristics of each stage of the model.
Relevant contextual information to the operation.
Effective and accurate application of H&W’s models to identify and justify the current stage of operations contribution based on the characteristics of each stage supported by strong and relevant evidence from the selected organisation.
Critically analyse the current operations strategy of the organisation from the following four perspectives:
How to shape operations strategy?
top-down perspective
outside-in perspective
bottom-up perspective
Inside-out perspective
Presents a critical, in-depth, and systematic operations strategy analysis against all four perspectives.
Analysis is justified with relevant evidence, credible sources, demonstrating good judgement in selection and use of supporting theory and evidence.
Reflecting on the Hayes and Wheelwright Four Stage model and your organisation- GO TRANSIT, articulate a vision and an improvement path for the operations that elaborates what the operations must eventually become and what contribution it should make to the organisation (doing the right things).
Proposes a well-structured vision and improvement path for operations closely linked with the analysis conducted.
Skilled integration of discipline specific theories, frameworks and concepts to effectively support proposal.
Note: Make sure to show the Reference slide for a moment at the end of your presentation.
Scholarly resources
A minimum of ten (10) credible academic sources must be used- these must be academic and peer reviewed, scholarly journal articles.
You may also use the current company, industry, government and media sources to support your statements, but these will NOT count toward the minimum required credible academic sources for your assessment. Most web-based sources are not sufficiently rigorous and credible for academic assessments and will NOT count toward the minimum required credible academic sources.
Please do not use AI tools.
-Please DO not submit to turn it in software that stores work.
The company the report will be on:
Company: Go Transit company website: https://www.gotransit.com/en/about-go/what-is-go
GO past: https://www.gotransit.com/en/about-go/our-past-and-present
the future: http://goingstrong.gotransit.com/en/future.html
GO Expansion: https://www.metrolinx.com/en/projects-and-programs/go-expansion
https://www.metrolinx.com/en/projects-and-programs/go-rail-station-access
Go Transit’s parent company is Metrolinx Company’s website: https://www.metrolinx.com/en/about-us Metrolinx
Customer Charter specific to GO: https://www.gotransit.com/en/about-go/customer-charter
https://www.metrolinx.com/en/about-us/metrolinx-customer-charter
Regional plan: https://www.metrolinx.com/en/projects-and-programs/regional-transportation-plan
Notes: The Ministry of Transportation is part of the provincial government. The Ministry of Transportation sets the strategy and policy framework for Metrolinx. The Board provides business direction to staff.

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