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Read attached pages (170-171)
Answer Discussion Questions
Your only source is the pages attached
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Due: 9/19
Read Ending Case for Part Two pg. 170. Complete the following questions regarding the case study:
1. Which vision of the future was correct? The long-term fortunes of both Boeing and EADS depended on two contrasting strategic decisions, based on two very different assessments of the market. If EADS was correct, the market would continue to demand ever-larger airplanes. If Boeing was correct, the current wave of jumbo jets had crested, and a new wave of fuel-saving midrange jets would soon replace them.
2. Which company’s strategy had the best chance of succeeding?
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